| auction house |
Budapest Poster Gallery |
| date of auction |
d-m-Y H:i |
| title of auction |
2nd auction | posters and poster designs |
| date of exhibition |
2014 november 24-től december 7-ig, minden nap (hétfő-vasárnap) 11-19 óráig. |
| auction contact |
+36306627274 | info@budapestposter.com | https://budapestposter.com/ |
| link of auction |
https://axioart.com/aukcio/2014-12-08/36f8c86d268c9aa442106062200ae429 |
49. item
Jenő Pályi: Pannónia Brewery P.L at Pécs poster, 1942
98 x 63 cm. Very good, restored.
In the interwar period, folk art and the vulgarized folklore style became dominant not only in political propaganda, but on commercial posters as well. Thus, it is not surprising, that on this poster-calendar from 1942 of the Pannónia Brewery, the horse-carriage packed with beer barrels is driving out a richly engraved Szekler gate. The poster was done in an archaic, realist manner, and the composition was designed for pure delectation. This decorative style proves that it wasn't designed for being placed on the streets, but to decorate the walls of households.
The Pannónia Brewery is the oldest Hungarian brewery and has been the most significant beer factory of the country ever since its foundation. The consumption and manufacturing of beer started in Hungary, as a result of the Phylloxera pest in the 19th century (the pest caused tremendous damages for wine production). Beer became incredibly popular by the 20th century, and the breweries of Pécs and Kőbánya made a significant profit.
(Anikó Katona)
VÉTELI MEGBÍZÁST ADOK
