| auction house |
Budapest Poster Gallery |
| date of auction |
d-m-Y H:i |
| title of auction |
2nd auction | posters and poster designs |
| date of exhibition |
2014 november 24-től december 7-ig, minden nap (hétfő-vasárnap) 11-19 óráig. |
| auction contact |
+36306627274 | info@budapestposter.com | https://budapestposter.com/ |
| link of auction |
https://axioart.com/aukcio/2014-12-08/36f8c86d268c9aa442106062200ae429 |
47. item
András Biczó: Pannónia Brewery P.L at Pécs poster, 1941
96 x 63 cm. Very good, restored.
The beer from Pécs has a long tradition: the monks started making beer in the 14th century. The spring waters from the Mecsek (an 500 km² mountain range in South-Hungary) provide immaculate base for brewing. The brewery of Pécs is the oldest Hungarian beer factory, founded in 1907. In 1911 the brewery took up the Pannónia Brewery P.L. name, and at the same time, the company was significantly extended. In the 1940s they had several famous products, such as the Szalon beer (the oldest Hungarian beer brand), or the Pannónia malt beer. At the end of the 1940s, their dark beer, Komlólenke, was introduced to the market. On the poster, the young boy serves a light and a dark beer.
The poster probably won the audience for the first sight with the figure of the nice and hardworking lad. The artist is András Biczó, who was very popular at the time. His works are typical of their playfulness and humour. He captured joyous and colourful moments in a realist style, which made the promoted product attractive. He illustrated numerous books in the 1920s-30s and 40s as well as designed covers and he also created quite a few posters. He often designed folksy, Hungarian style compositions, reflecting the atmosphere of the age.
(Anikó katona)
VÉTELI MEGBÍZÁST ADOK
