Auktionhaus |
Budapest Poster Gallery |
Datum der Auktion
|
d-m-Y H:i |
Titel der Auktion |
2. Auktion | Plakate und Plakatentwürfen |
Datum der Ausstattung |
2014 november 24-től december 7-ig, minden nap (hétfő-vasárnap) 11-19 óráig. |
Erreichbarkeit der Auktion |
+36306627274 | info@budapestposter.com | https://budapestposter.com/ |
Link der Auktion |
https://axioart.com/aukcio/2014-12-08/36f8c86d268c9aa442106062200ae429 |
10. Artikel
Lajos Vajda: Danuvia motorcycle poster maquette, 1958
With passe-partout: 30 x 42 cm, without passe-partout: 23 x 30 cm. Near mint.
Tempera, pencil. Hand painted poster maquette from the second half of the 1950s, a real unique piece. The small maquette gives an insight to the technical part of the creation of posters: the printing houses of the age were working based on such hand painted maquettes. The artists had to create several drafts and sometimes they were asked to do more versions of one piece. In this case, ‘1st draft’ is written on the back of the maquette.
Danuvia was a new brand name, but the trademark itself was already well-known. Some called Danuvia as D-Csepel, as originally the Danuvia motorcycles were manufactured at Csepel. Csepel is one of the biggest islands on the Danube and 10% of it belongs to Budapest. The most important steel- and metal industry of the first half of the 20th century was located on Csepel Island, where sewing-machines, stoves and bicycles were manufactured after World War I, but in the following decades they widened the range. In 1955 a part of the Pannonia motorbike factory moved from Csepel to Danuvia, and that’s where the new name is derived from.
Lajos Vajda painted an accurate image of the motorbike, even displaying its shininess. The image of the painted motorbike meets a joyous and romantic scene.
(Anikó Katona)